When it comes to marketing a small business, smart strategies are key. Using data to identify what your audience is looking for is one of the most effective marketing methods. However, because small businesses typically don’t have the resources to track data like large companies, there’s a smaller sample size and less raw data available. To gather this information, you can create surveys or analyze web traffic.
One of the most effective marketing strategies for a small business is search engine optimization (SEO). SEO is the process of optimizing a website for search engines, which will drive traffic and ultimately increase sales. According to Google statistics, 35% of web traffic comes from local searches, making SEO an essential part of any business’ marketing plan.
Another strategy that works well for small businesses is local marketing. By targeting a local audience, small businesses can attract a larger customer base. Local marketing techniques are easy to implement and can be free or very inexpensive. Here are seven tips that can help your local marketing campaign. Keep these tips in mind for success.
First, analyze your competition. As a small business, you’re more likely to be undercut by larger businesses, so it’s essential to perform a competitive analysis to keep yourself relevant in the market. A competitive analysis can help you plan effective advertising campaigns against your competition. For example, you can use CopyPress’ content analysis tool to compare your website content to your top three competitors.
Second, improve your conversion rate. A higher conversion rate means more revenue for your small business. While you need to increase traffic, remember that only a small portion of your audience will actually convert. For a small business, a high conversion rate means your visitors will be more likely to buy a product, make an appointment, or spend money. You can calculate your conversion rate by taking the number of visitors to your site and dividing that number by the number of people who convert into customers.
Email marketing is another strategy that works well for small businesses. By using email marketing, you can increase your global reach at a low cost. This strategy is also automated and allows you to communicate with your consumers right away. Another inexpensive strategy is direct mail marketing. While this is an old-fashioned method of business promotion, it’s still effective for small businesses. The key is to make the direct mail appealing enough to capture people’s attention. For example, a unique and eye-catching envelope can attract attention.
Social media is another great tool for marketing. The majority of your target audience is on different social platforms. They use them to communicate and provide support. For small businesses, being present on each of these sites is critical.