There are some things you should know before you start using AR in retail and e-commerce. Those things include the security and privacy issues, as well as the various types of devices you can use. These include Google Glass, Microsoft HoloLens, and the Home Depot’s mobile app.
Home Depot’s mobile app
The Home Depot’s mobile app uses Augmented Reality to enhance the shopping experience. This technology allows customers to visualize what an item looks like in their home, yard or on the shelves. It also lets users find the item faster.
AR has helped boost product sales in eCommerce and in-aisle retail. For example, it lets shoppers see how a certain piece of furniture will fit in a room. It also reduces return rates.
One of the most popular features of the Home Depot’s mobile app is the ability to locate an item in a store. When a shopper enters the store, the app recognizes the visitor and switches to an in-store mode.
Other features of the app include a DIY measuring hack for shoes of various sizes. Customers can even see a virtual paint color.
Microsoft HoloLens 2
The Microsoft HoloLens 2 is a mixed reality headset that lets you interact with the real world and augmented reality layers. It also features articulated eye tracking and hand tracking technology. This means that you can use the headset to move objects around without needing a handheld controller.
HoloLens is the result of a combination of hardware design and AI advancements. It is designed to be cloud-connected and light enough to wear. For example, it has a custom AI holographic co-processor and a Snapdragon 850 compute engine.
HoloLens is currently available for sale to developers and Microsoft business partners. However, it is unclear if it will be made available for mass-market use. Nonetheless, its versatility is worth considering, especially when it comes to reducing costs and enhancing customer loyalty in the enterprise.
Sports broadcasting, sports training, and sports marketing
The sports industry is one of the largest businesses in the world. As such, opportunities to break into this industry are at an all time high. And with more sports teams using social media to connect with fans, there are many exciting opportunities in the field of sports marketing.
Sports marketing can include a number of facets, including ad campaigns, apparel contracts, and recreation management. It’s a good idea to know the basics of what you’re doing in order to make a successful career.
In particular, sports marketing in the digital age demands all of the above. This includes leveraging the power of social media and the internet to drive audiences to your landing pages.
Social media and other forms of digital advertising are allowing marketers to target audiences based on their interests. This is a powerful and relatively new technology.
AR-remote support in the manufacturing industry
Increasingly, industrial organizations are using Augmented Reality (AR) for remote support. It offers the ability to collaborate in real time and boost communication between engineers and other workers. Moreover, it provides access to information and content, which can be useful in training and emergency maintenance operations.
When a machine malfunctions, production can slow down and cause downtime. However, an AR-powered remote assistance program can bring an expert to your site and solve the problem quickly. This solution eliminates the need for field visits and increases productivity.
Whether the problem is repair or installation, an AR-powered remote assistance program can provide a comprehensive solution. Experts can analyze and resolve the issue in minutes. In addition, the technology helps to streamline and improve your workforce’s skills.
In the manufacturing industry, augmented reality remote expert guidance allows technicians and experts to guide customers through the process of service, installation, or repair. The expert guides the customer, provides step-by-step instructions, and explains technical details.
Security and privacy issues
As augmented reality technology and the use of virtual reality devices expand, companies must ensure they are protecting users’ privacy. Companies must have strong encryption, limit the amount of data they retain, and have a strong transparency policy. These measures will help users protect their personal data and be confident in their security.
Aside from the usual suspects of malware and hacking, augmented reality is also subject to other threats such as denial of service attacks, fake signs, and asymmetrical encryption. By putting together a well-thought-out policy, companies can take some of these risks off the table.
Although augmented reality is a relatively new technology, it has already gained significant attention. It has been used for a variety of purposes ranging from social networking to medical treatments, but it has not been fully explored as a privacy risk.