The plant-based and alternative protein market reflects an emerging social trend toward healthier, more eco-friendly lifestyles, while attracting investment from both established food companies as well as startups alike.
Biotech startups
The global food industry is evolving quickly, as consumers demand alternative proteins in greater numbers. This demand has spurred innovation among plant-based, fermentation-enabled, and cultivated meat startups that may become key components of sustainable food systems. We help investors scan this space in search of transformative and innovative companies.
Life science industries can be fast-paced and dynamic environments, meaning employees often must put in long hours in order to meet research and funding milestones – often at the cost of work-life balance or leading them to burnout. Furthermore, many life science products require expensive clinical trials.
Biotech startups face numerous hurdles, from funding issues and regulatory hurdles, to racing competitors to market first. But with proper strategies and tools in place, biotech startups can overcome these hurdles and achieve success faster than their rivals. Funding sources include federal grants, crowdfunding / peer-to-peer financing platforms like crowdfunding / P2P financing options as well as incubators / accelerators.
Biomanufacturing startups
As consumers become more environmentally and health-conscious, they are seeking sustainable alternatives to animal protein sources such as conventional livestock farming that has been linked with climate change and biodiversity loss. Unfortunately, however, developing these proteins is an extremely challenging endeavor requiring advanced technology and careful formulation in order to achieve similar flavor, texture, and mouthfeel as their traditional counterparts.
Innovative companies are leading the way in plant-based and alternative protein development. Employing biotechnology, these firms create products such as meatless burgers, meatballs and sausages; as well as vegan alternatives to dairy products like cheese and yogurt.
Alternative protein companies that aim to be successful must cater to consumer needs and values by meeting them head on – which means offering excellent taste, texture, price and convenience competitiveness with traditional foods; in addition, they must address complex supply chain challenges effectively.
Patent disputes
With consumption levels for red meat stagnating in developed economies and an impression that alternatives represent the future of food, large incumbent firms have increased their involvement with alternative proteins. This rapid change is driven by both technical advances and landscape pressures; among them are challenges to existing production-consumption regimes that bind conventional production-consumption regimes together.
Plant-based products have become an everyday fixture on supermarket shelves, product ads and media discussions – even appearing on menus of some of the largest restaurants worldwide.
Innovations created through technological innovation often result in patent disputes. One reason is that most key players in this sector are startups without sufficient resources to defend their patents against large established companies such as Cargill, Tyson or JBS that have already invested or launched alternative protein businesses as they look for ways to diversify revenue streams while remaining competitive with EV manufacturers.
Partnerships and collaborations
A growing number of partnerships and collaborations in the alternative protein sector is an encouraging sign for its industry, but many challenges still lie ahead, including misleading nutrition narratives and premium pricing when compared with conventional animal products. Furthermore, its development must coincide with efforts to foster fair and resilient food systems.
Large food companies have also increased their investments in alternative proteins and are creating plant-based versions of popular products, which is encouraging. But their success will depend on whether these new foods can meet consumer expectations.
Hormel Foods recently joined forces with The Better Meat Co to develop mycoprotein products that it plans on introducing into its retail and foodservice operations in the future. Furthermore, ICL Planet invested in Plantible Foods, an innovative sustainable meat technology startup, to accelerate food applications; both parties hope that the partnership can leverage each party’s respective expertise in processing and food formulation.
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