Marketing Management Orientations

There are three major types of marketing management orientations. Those that emphasize cost cutting are effective with companies focused on mass production and low prices. This type of management tends to focus on cost cutting by increasing the efficiency of production and increasing the number of units produced. This type of orientation is particularly appropriate for companies in developing countries, as they don’t necessarily understand the needs of customers. However, this type of management style can help a company succeed with a wide range of products.

When creating a marketing plan, a management team has to consider five factors. The goals of the company need to be balanced with the needs and preferences of consumers. A company’s approach to marketing should consider the organization’s strengths and weaknesses and balance the interests of society and customers. The production concept, for example, assumes that consumers want products and services that are available easily and at an affordable price. This orientation has been one of the most common since the beginning of selling.

The production concept is the simplest of the three marketing management orientations. This concept focuses on production and distribution rather than knowing anything about consumers. It also relies on the premise that consumers prefer products that are cheap, available and efficient. This concept is most commonly found in developing countries, as it often results in more efficient production processes. Production Concept is the oldest marketing orientation, but it has many disadvantages, including a tendency to focus too much on internal operations and lose sight of the company’s true goals.

Another marketing orientation focuses on customer satisfaction. The goal of a company that chooses this approach is to create an appealing product or service that meets the needs of its target market. This approach can improve the company’s competitive edge and increase consumer satisfaction. It emphasizes product design and consumer insight, whereas a conventional approach prioritizes promotion of existing products. This orientation also encourages empowerment of marketing teams. However, it is not for every organization.